NUS Business School, National University of Singapore
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Understand the value of design thinking and innovation with insights from NUS Business School Faculty.
Why Enrol for the Design Thinking and Innovation for Business Programme?
Design thinking is a process that relies on understanding users’ needs and experiences as they continue to evolve. It is a solution-focused mindset that is critical to developing new ideas that can uncover potential opportunities, challenge assumptions and lead to product and service innovations. Through analysis and imagination, design thinking empowers organisations to identify and implement human-centred and action-oriented solutions to complex business problems.
Gaining deeper insight into the target users’ needs and expectations in turn leads to more value creation. This is the core of design thinking, and it leads to improved products, services and internal processes. From learning the practical applications of design thinking to building products and services that meet the functional, social and emotional needs of your customers, this programme will give you the knowledge to develop user-centric designs that will help you address your customers’ pain points and meet your business goals.
Who is This Programme for?
This #programme is suited for individual contributors, department heads, directors and business leaders who are responsible for driving innovation to solve business problems or enhancing the culture of their team or organisation.
Representative roles and industries that can benefit include:
- Solutions consulting directors, product or marketing directors, customer support service directors, client relations and innovation directors
- Business development consultants, management consultants
- Head of digital products, IT, product development, marketing
- Design managers, senior product managers, engagement managers
- Innovation-driven industries where design thinking is critical, including information technology, ecommerce, banking and finance, marketing, entertainment, hospitality, retail and more
